FOR IMMEDIATE RELEASE:
Vettro Media:
JiYoung Kim
jkim@vettro.com
917.279.9342
Vettro Elevated to O2's Preferred Partner
Programme to Release Joint Mobile Enterprise Application Offerings
O2 Applies Vettro Mobile CRM Application to Help Manage Sales
Processes for Corporate Customers
LONDON & NEW YORK--(BUSINESS WIRE)--O2 ( www.o2.co.uk ),
a leading provider of mobile services to consumers and businesses
in the United Kingdom, and Vettro ( www.vettro.com )
today announced a partnership to offer mobile enterprise applications
for the business segment in Europe. Vettro, the global leader
in mobile on-demand business applications, has been accepted
to O2's Preferred Partner Programme in the UK. This agreement
makes Vettro one of only a handful of application partners
to have been accepted to O2's exclusive program, and enables
its entire Vettro 360 suite of mobile applications to be sold
directly by O2 sales personnel.
As the leader in non-voice mobile services, O2 is leveraging
partner technology as well as its own innovations to drive revenue
and expand growth in the business segment. The Vettro partnership
strengthens O2's portfolio of offerings targeted to a growing
population of mobile workers, and helps corporate customers quickly
and easily deploy mobile applications for field service, sales,
IT service management, and pickup and delivery.
"The mobile business applications arena is a rapidly growing
market for O2 and this partnership addresses the unique needs
of large enterprises looking for a reliable, scalable mobile
application architecture that delivers customisable workflows
for multiple types of workers on the go," said David Keegan,
Head of Product Marketing at O2. "Vettro is an important part
of the network of partnerships that is helping customers maximise
their mobile workforce and grow their business."
Vettro was promoted to O2's Preferred Partner Programme based
on a stellar track record of successful deployments in the
enterprise market, positive customer feedback, and innovative
application architecture leveraging open standard technologies.
As part of the agreement, O2 is also deploying Vettro 360
for Sales & CRM to its own field sales organisation as
part of a joint effort to embody the best practices of mobile
application deployment, training, and usage. Starting with
their Data Mobilisation specialists, O2 is extending the deployment
to its entire field-based sales force within the next few weeks.
The Vettro 360 suite of applications integrates with multiple
enterprise systems, on-demand services and boasts advanced
mobile capabilities such as GPS, Bluetooth(TM) peripherals,
RFID, point-of-service transactions, and printing to optimise
performance of the mobile enterprise. The Vettro 360 platform
leverages an on-demand model that allows for fast deployment,
customisation and updates over-the-air. Applications are instantly
delivered after the initial download on the mobile device.
"Our partnership with O2 demonstrates that the mobile enterprise
is a growing trend in the European market," said Joe Rymsza,
President and CEO of Vettro. "This is another opportunity for
Vettro to gain a larger foothold in a lucrative international
market and it is likewise an opportunity for O2 to increase
market share in the business segment."
About O2
O2 is a leading provider of mobile services to consumers
and businesses in the UK. These services include voice, text,
media messaging, games, music and video, as well as always
on data connections via GPRS, 3G and WLAN. Every month, O2's
17.6 million customers send well over a billion and a half
text messages. O2 owns 50% of the Tesco Mobile joint venture
in the UK as well as having 100% ownership of Be, a leading
UK fixed broadband provider.
O2 UK is part of Telefonica O2 Europe which has more than
37 million mobile and fixed customers across Europe. Businesses
include a mobile network operator in Ireland, integrated fixed/mobile
businesses in Germany and the Czech Republic. In February 2007,
O2 entered its fifth European market, in Slovakia.
About Vettro
Vettro is the preferred mobile application provider
of Global 2000 businesses. Geared to the execution-oriented
needs of today's mobile worker, the award winning Vettro 360
suite of applications make it easy for workers to do a better
job faster, wherever they are. Backed by premier carrier, device,
and Independent Software Vendor partners, Vettro's suite of
mobile applications keeps field service, IT helpdesk, pickup
and delivery, and sales workers stay productive at close to
300 leading enterprises including Bell Mobility,
Carillion, Carey Limousines, Centrica, Cigna, Clemson University,
Cytyc, General Electric, Honeywell, Mac-Gray, Merrill Lynch,
SuperShuttle, Travelex, and YRC Worldwide. For more information,
visit http://www.vettro.com .
For further information:
Rachel Pattison, +44 7872
380657 rpattison@vettro.com
JiYoung Kim, 917-279-9342, jkim@vettro.com
