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Vettro Media:
JiYoung Kim
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Hebrew SeniorLife Strengthens Commitment to Accurate Patient
Data Capture and Management With Vettro FieldMaster for Healthcare

Vettro's Packaged Web and BlackBerry-based Application Enables Healthcare Organization to Enhance Administration Processes and Better Service Prospective Patients

NEW YORK--(BUSINESS WIRE)--Feb. 13, 2006--Vettro, a global leader in on-demand mobile business applications, today announced Hebrew SeniorLife is deploying Vettro FieldMaster for Healthcare to electronically capture and manage patient evaluation data from a centralized database. With the deployment, the Hebrew SeniorLife office staff can use Vettro's Web-based back-end service to create or edit referrals, lookup patient notes and details, generate reports, and dispatch referrals to mobile workers. Patient liaisons and nurses in the field equipped with Vettro FieldMaster for Healthcare on BlackBerry® from Research In Motion (RIM) (Nasdaq: RIMM - News ; TSX: RIM - News ) can receive immediate notification of new referrals with full associated details, share referral updates with the central office, and ultimately accelerate the overall evaluation and admission process.

"Vettro FieldMaster is helping our organization improve our most important business metrics: quality of care, occupancy, and administrative expense," Fran Hinckley, CIO of Hebrew SeniorLife. "The ability to capture and centralize critical patient data in real-time makes Vettro's solution indispensable to our organization."

Hebrew SeniorLife selected Vettro's solution as part of a larger initiative to enhance the quality of interactions with each prospective patient and reduce inefficiencies associated with paper-based forms throughout the organization.

"Patient evaluation data represents the very first component of the medical record for potential admissions to healthcare organizations like Hebrew SeniorLife, and we have an obligation to ensure the integrity of information for patients entrusted to us," said Joe Martini, vice president of marketing and communications for Hebrew SeniorLife. "Vettro's solution is enabling us to take a big step forward in managing and sharing patient details in real-time while building a strong foundation for additional enhancements leveraging the centralized patient referral database in the future."

As an on-demand packaged solution, Vettro FieldMaster for Healthcare can be deployed to both desktop and BlackBerry users within a matter of minutes, with the mobile client installed completely over the wireless network. All customizations and changes to the hosted back-end are automatically detected by the mobile application, minimizing administrative costs required to maintain the mobile client. Additionally, the application remains fully accessible even outside of wireless coverage areas, and all data captured offline is automatically re-transmitted when the user moves back into coverage.

"In today's regulatory environment, healthcare organizations are faced with a real need to move toward paperless processes, but few options in the market offer them a cost-effective means to get started," said Matt Finkelstein, general manager of field service products for Vettro. "The users at Hebrew SeniorLife have provided us with tremendous insight into the requirements for this industry, and we're pleased to be a part of the organization's success."

About Hebrew SeniorLife
Hebrew SeniorLife has provided compassionate care to seniors for more than 100 years. Today, the organization is recognized internationally as a leader in the area of senior health care and housing. Hebrew SeniorLife is an integrated seven-site network providing long-term care; short-term, sub-acute care; research and training; adult day health; independent supportive housing; a continuing care retirement community; and services and programs for seniors in the community.

About Vettro
Vettro, headquartered in New York City, is the global leader in mobile on-demand customer relationship management (CRM) and field service management (FSM) applications. Backed by all premier carrier, device, and Independent Software Vendor partners, Vettro's suite of mobile CRM products powers some of today's most successful sales and services organizations, including Bell Mobility, Carillion, Cigna, Clemson University, Cytyc, General Electric, Hitachi Data Systems, Honeywell, Merrill Lynch, Millipore, and SuperShuttle. For more information, visit www.vettro.com .

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.

 



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